JADE ROBERTS // ✨ "raraPR is the PR agency I was searching for but couldn’t find." ~ | Founder and director of raraPR. //✨ If you're tired of being a slave to social media, or feeling like you can never get enough time to do it properly; or you’re after clarity on the best way forward or simply need some reassurance you’re on the right path, then be sure to get in touch. ✨ // raraPR can either manage everything for you or share what we know so you can manage it more efficiently yourself. ✨ // We love nothing more than helping you to reach your audience and share your story and ultimately help you to build a thriving business. . // ✨ Our clients are busy changing the world. It’s our job to help them do it. 🖖🏼 // #jaderoberts
POP AND SCOTT SALE // 🌾 Our rara studio reno is well underway and that's perfect timing for a visit to #popandscott this weekend for their Melbourne studio sale. See you there?! Just don't steal the cylinder pots or driptrays (as the best table display plates ever ) before us will you. #elbows 📷: @popandscott
WORKSHOP IT // Did you know that we run team or one-on-one PR and social media workshops? Refresh your knowledge, or enhance your PR muscles by learning cutting edge industry tips and tricks with raraPR’s in-house training services and workshops. If you're keen to up-skill your team and develop an insight into the digital world, shoot us an email, slide into our DM's, or give us a call and we can chat through some potential options. 👏
STUDIO PLANTS // 🌿 Our team has got a bit of a thing for indoor plants. Or as a horticulturalist friend likes to remind us...there is no such thing as an 'indoor plant'. Only plants that can grow well inside. We like his passion for semantics and can relate all too well on the differences words can make to meanings. // Thanks to @joshandjenna for creating this shot. x #Teamrara
CLIENT CORNER// Proving that you can dedicate your work to things you truly love and are inspired by; insert @migoals We've been fans since 2012 when we spotted a @davidgrr post of a very good looking flat-lay featuring a very good looking goals diary. It piqued our interest; hook-line-sinker. They had us at 'beautiful design' and 'setting goals'. Until then, it was pretty hard to find contemporary stationery. More than just that though, MiGOALS is the go-to for goal diggers, vision creators and anyone who wants to get sh*t done and upgrade and empower their thinking along the way. Each product has been purposefully designed to help you make progress and achieve your goals. That's why we're super excited to have recently welcomed @migoals to the rara fold and help them share their story with the world and the amazing work that they do. Stay tuned.
MUSINGS // ⚡ In order to get noticed, every business must now be a media business and content producer. Digital marketing is no longer a choice. It is a necessary business investment for business growth. In the fast-paced world of digital marketing, it can seem like a lot to dip your foot in and get started but if you're nervous, don't be. We're here to support you and your brand, all in one place. We love what we do and we’re passionate about turning businesses into brands. The work raraPR takes on is work our team believes in. ✔️
TEAM RARA // 💫 When you work in digital marketing, it's a given there will be a fair bit of screen time. To balance this out; and keep our brains happy we make sure we dedicate moments to switching off and stepping away. It's nice to go old-school and grab a pen, paper, a magazine or book and take time for tech-less brainstorms. // ✨ Shoot us an email today if you're looking to collaborate with a PR agency that will become a seamless extension of your team, hello @rarapr com.
CLIENT NEWS // It’s a new era for @mark_tuckey #MarkTuckey recently announced its showroom relocation to a purpose-designed, retail and production space - 4 Anderson Road, Thornbury. After more than 20 years in their iconic Fitzroy location the award-winning, Australian furniture brand opens its doors to a new showroom, creating a space that is more inclusive, more connected and a more soulful shopping experience. We've been long-time fans of @mark_tuckey and are proud to be associated and working with Mark and his team. See you in Thornbury. 👏
AUGUST // We've got the chills ❄️ This month has been a big one and we've been layering up, keeping busy as we push through the cold. ⚒️ Our studio has been in full-time renovation mode and we can't wait to share our fancy new space with you very soon. ✨We've also been on-boarding and working with some very exciting new clients. Stay tuned for our next few posts as we shine the spotlight on and introduce you to them.
SPOTLIGHT//: When something you bring into your home/or office is made from quiet and still moments in a beautiful part of the world; it too brings some of that essence with it. 💛 Thanks too @alanalangan 's off-the-cuff tip there are quite a few #WeArePampa cushions in and around our media table. And when we brainstorm or break-out for a cuppa; we're thankful for the one-of-a-kind, handwoven, ethically made cushions by an Australian business doing good. It's always the little things that bring the most joy. @wearepampa ft. Mini Pampa Pom Pom cushions
US 👋 // When it comes to PR and digital, they're both equally necessary and we're all about leveraging this for our clients. We help our clients grab the attention they deserve by providing strategies that optimise their PR, digital marketing and design. If you're on the look-out for some attention grabbing PR, get in touch with us by shooting an email hello @rarapr com or a quick DM.
LOCATION // The newest location of this established yet continually growing fashion label @jnby_aus was thoughtfully considered; with @melbournecentral an obvious choice for its on-going dedication, incubation and curation of international fashion retailers with a unique point-of- difference. #JNBY #raraPR 📷 : @karonphotography
TEAM RARA// Circa a few Thursdays ago; thank you to everyone who came along to support our full house event in association with @jnby_aus We’re so grateful to our production team who helped us make it all happen. Be sure to visit our Stories for a peep at team rara BTS. Melbourne fashion lovers will no doubt quickly shop and adopt #JNBY and its brand philosophy ‘Just Naturally Be Yourself’ in the same way its Chinese customers already have. 📷: @jnbynz
JNBY// When the sun went down and the black carpet lit up, team rara hit full stride. There's nothing more rewarding than seeing our round-table ideation reach full circle and go from concept to completion and become reality. Call us Pollyanna but producing events is where creative dreams come true. // ✨ We’re still catching our breath after the @jnby_aus launch which has been a fulfilling and magical experience; we’re glad to have made it home. ✨ Check out our Stories for some bts and in the spotlight action from the night. 📷: @karonphotography
STUDIO RENO// For eight years @rarapr has been a home-based business and operated from a tiny bedroom, the dining table and kitchen bench all from a bronxy suburb in the south-east. Ironically servicing international, high-end fashion, retail and design-driven brands. ✨ We’re super excited about our very own studio renovation in progress. Just a hop, skip and 9-iron away...under the house. Home is where the heart is.
JULY // We like to party ✨ Thrilled to welcome @jnby_aus to the rara family. #JNBY (Just Naturally Be Yourself ) is an iconic Chinese retail brand and this week we officially launch them into @melbournecentral with our exclusive VIP and media party. ✨ #JNBY is arguably one of the most shopped women’s clothing brands in #China with over 1500 stores, as well as a growing presence in 16 countries. Attracting an entourage of followers from around the world, JNBY has earned its credibility for unwavering attention to detail as well as their progressive approach to garment design in luxury fabrics. ✨ We’re incredibly proud of our association with this international fashion brand and are honoured to be helping launch them in Australia. ✨ #JNBYmelbourne #JNBYaustralia #raraPR #fashionPR #party #fashionparty #medialaunch #guestlistmanagement #publicity #fashionpublicity #PR #publicrelations
SPOTLIGHT:// ✨ Our spotlight today is on the creative power of essential oil diffuser blends by @courtneyandthebabes which should not be underestimated. ✨ If it’s a day of crunching numbers and creating quotes, it’s “a 10 drop day”. If it’s writing blogs and producing content for clients, it’s “a 5 drop day”. Whatever the case props to this thoughtfully made, beautifully designed wellness brand which we’ve loved and been under the spell of for years now. ✨ Our favourite diffuser blend ‘Dream’ is actually not pictured here. Doubles as a fragrance for sure. We can’t recommend it highly enough. 📷 @theslowmode ✨ #raraPRLoves #dreams #courtneyandthebabes #smallbusinesslove #handmade #handcrafted #withlove #melbourne #ladyentrepreneurs #raraPR #publicrelations #productPR
WHAT IS PR // If you’re a little confused about what PR is, don’t worry you’re not alone. It's a bit of a behemoth that's for sure. There are vastly different perspectives on the topic. Which doesn’t help with the confusion. And as the media and marketing industry evolve and converge, so too does PR from its traditional existence. To brush up on the definition from Jade’s (raraPR’s Founder ) perspective check out our latest blog post via the link in our bio. Or to add to the conversation. . .how would you define PR? Go on. We dare you. 🙈🤓
Team rara was evacuated yesterday to make way for the incredibly talented @annieportelli and @caitlinmillsphotography for @thedesignfiles For decades I’ve been spotlighting creators, makers, retailers and client projects (working behind the scenes where I feel best ). . I got out from behind the desk to share this dream of mine and put the passion of our small but mighty team forward. . We have something pretty special going on and it was beautiful to have the opportunity to share it. ~ @jade__roberts__ #thedesignfiles #tdf #bts #artists #connectingcreatives #prlove #creators #makers #retail #creativePR #designPR #creativehub #creativeincubator #artists #publicrelationslife #raraPR #jaderoberts #thankful #interiors #interiorlove #architecturePR #forus #raraPRHQ #jaderobertshome
MINIMALISM // 🔥 The Atrium House, Sweden is kicking serious minimalism goals with this stunning fireplace hole in the wall feature. Architect - Tham & Videgård Arkitekter . . Image via @assemblylabel
WE CARE // 🌿 We care about helping you have a positive effect on the people around you by getting your business ideas out into the world. . Be it joy through a beautiful product, place, or experience; or by influencing change that helps to improve the health, wellbeing, or lifestyle of others. We’re passionate about PR done well!
BEIGE // ⭐ We are loving the layered up beige look of this season. What can we say, beige is the new black. 👊 📷: @assemblylabel
BRAND APPRECIATION // 💫 Sometimes simple makes better. We were already huge fans of @courtneyandthebabes , but our brand-love just got bigger with a design and product range refinement for this small business always evolving and doing great things. . For an instant mood-booster and interior beautification check out the soothing botanical essential oils for you and your home. Courtney and her babes are a shining example of the good in social media and Instagram. Connecting like-minded folk with thoughtfully made products that make you feel good is a wonderful thing. A grid with a cleanse. #CourtneyandtheBabes 📷 @courtneyandthebabes #raraPRLOVES
If you haven’t already acquainted yourself with the fine work of @brucerowestudio and the folk at @anchorceramics take our advice and do head over. We promise it’s well worth it. . These white-glazed, speckled, ceramic wall hooks are as functional as they are beautiful and definitely still have our attention. #raraPRloves ✨ Image credit: @lisacohenphoto
ARCHITECTURE GOALS // ✔️ Gone are the days when a house was just a house. The REX house in Argentina, by Felipe Gonzalez Arzac Arquiteco features a combination of concrete, glass, and wood, creating an aesthetically pleasing, minimalist architectural design. Image via @habitusliving 📷: Javier Agustin Rojas
A great day-planner idea for our new office studio (when we finally get into it ) what do you think?! Made by legends @georgeandwilly